I am a visionary leader in the lifestyle beverage industry, dedicated to building strong and admirable love brands worldwide. My last role was 12 years as CMO of the Jägermeister brand, attracting a young global audience by expanding the marketing organization into 135 markets. Prior to that I played also a significant role building the Red Bull brand world wide with several international roles. It all started with a diploma in Political Science with focus on ‘International Relations – Conflict Prevention’. Definitely a topic worth a deeper look again these days.