An economist and sociologist by training, I have worked for Ipsos, Danone and LVMH perfumes and cosmetics in qualitative research, innovation and creativity. In 2012 I set up Blossom id, a brand strategy, foresight and innovation consultancy specialising in luxury goods. At the same time, I’m a polymorphous artist, poet, embroiderer and ceramist… this year I’m publishing a collection of poems entitled « à l’ombre des chimères » (in the shadow of chimeras) and holding an exhibition of embroidered poems and ceramics… I’ve also made short fiction films and documentaries, and created a brand of textile jewellery called « symphonie animale » (animal symphony) and textile decoration called « amore amour »