I’ve been reporting on lifestyle trends since 2004 while in the branding and storytelling industry and only here I’m sure we have a lot to talk about. However, I’d prefer if we dig deeper into the web of change, especially from a values and sociological perspective. Yet, what gets me going even more at this point is more within the realms of anthropology – shamanism and particularly shamanic states of consciousness, raising energetic levels beyond the ordinary. In my work life, I’m pretty good at grinding down highly complex brands into meaningful simplicity where organisation, ownership structures and/or wide scopes pose a major challenge to coherence and a common sense of purpose. I’ve done this with nations and several organisations with up to 24 000 employees.