Joanna runs JG Consulting, a strategic marketing boutique consultancy that advises companies on how to build their international footprint. She works with the management teams of Fortune 1000 companies to develop their World Economic Forum engagement strategy and to map key issues relevant to each company and executives. In 2017 she launched and ran for 3 years Transform.AI, a by invitation only conference in Europe focused on the business implications of artificial intelligence. Prior to starting JG Consulting, she served as director of Enterprise Strategy at Salesforce and prior to that, was head of the Information Technology Industry at the World Economic Forum.